De Nederlandse versie is hier binnenkort beschikbaar...
Measuring and monitoring of advertising expenditures has been a core business for MediaXim since 2001, when the company won the tender on behalf of CIM (a Belgian JIC for media research representing the media, advertisers and media agencies).
Since then, the company was recognized as the official neutral source of information for the professional market in Belgium. Media coverage has grown dramatically and we successfully introduced a collaborative model with the market in full transparency whilst remaining independent and neutral, following a strict methodology agreement with the technical steering committee of the JIC.
MediaXim has developed all software and technology needed in-house to produce the data as well as analysis software for the end-users. This fully integrated approach makes it easy to analyse advertiser, brand spending across multiple media and sectors with interactive links between creatives and investment figures.
We continuously enhance our tools and develop new functionalities to cope with the growing media volume and different platforms. MediaXim can commercialise the data and analysis software, and also offers extra related and derived services to the market. We can also be your technological partner, if you wish to license our software for your market. Equally, we can handle specific coding projects for you on a continual basis or more occasional demand.
MDB stands for "Media Data Bank", this database contains the facts and figures of the advertising investments in the Belgian "above-the-line" media. By regular data deliveries, the advertising industry is kept aware of the advertising pressure and the evolution in the Belgian media scene.
Since January 2001, the MDB (Media Data Bank) was based on the principle of declarations, by the Media Sales Houses and the collaboration of the different parties in the market. After a call for tender the MDB study was entrusted to a neutral operator responsible for gathering the declarations, harmonisation, verification and publication in a standardised format, under supervision of CIM and the Technical Committee who laid out the basic principles of valorization, identification and classification.
In may 2005 CIM chose to prolong the contract with the same operator (MediaXim). From 2006 onwards the MDB study was extended with a digital capture of the principal national media (TV, Daily Papers, Magazines, Radio, Outdoor) and is now conducted in "mixed mode", the data published is based on actual verification of publications (through digitisation) which is matched and merged with declarations coming from the media.
The media covered are: National TV, Thematical & Regional TV, Radio, Daily Papers, Magazines, Outdoors, Cinema. Free Sheets and Internet.
